Campaigns by DataHawks
We turn data-led insights into high-converting, emotionally compelling email campaigns
CRM Management
Output depends on input
Like any machine, your CRM’s output depends on the quality of what you put in.
Your data is your fuel, personalised copy and creative are your materials and the insights surfaced in our Marketing Intelligence Report tells your machine what to make.
With DataHawks at the control panel, you’re turning input into frequency and value driving output. (And delighting your customers at the same time!).
Your CRM in action
- Opted-in email & SMS
- Demographic, geographic, behaviourial & psychographic data
- Frequency, recency & spend
- Segmentation & insights
Creative, copy, dynamic content, subject lines, CTA, incentives & rewards
First visit, frequency, spend, brand engagement & retention
- Manages & maintains the flow and quality of fuel & materials
- Ensures ‘production’ is on track to reach commercial goals
- Checks & reviews quality of output
- Reports on outputs & KPIs
Segmented, personalised & automated emails which deliver proven incremental revenue
Our clients
Trusted by these top brands
Our Process
How it works
Segmentation
We’ll identify and profile your key customer groups, to define the most profitable action to take.
Personalisation
We’ll deliver the right message to the right person at the right time.
Automation
We design triggered email journeys which generate cash while you sleep.
Our success in numbers
Proven incremental revenue
We track the key metrics which prove incremental value
£890k
average monthly spend attributed to our CRM campaigns
8.2%
of lapsed guests returned following 1 campaign for 1 client
8.7k
extra visits in 2 months for one client
X13
typical ROI with Campaigns Copy+
Results Focussed
3 ways to prove incremental value
#1
Positive segment movement
Driving frequency and retention throughout the value chain#2
Speed of conversion
Reducing the time between sign up to first transaction#3
Control groups
Benchmarking audience performance to prove true incremental valueTestimonials
We’re sending high performance emails for these savvy brands.
For me as a marketing leader, our partnership with DataHawks is a no brainer.
They drive measurable incremental revenue from well thought out email campaigns...
The attributed spend continues to grow on the back of strong email campaigns...
It's been an amazing success with real return on our investment...
Latest Insights
Get stuck in to our latest insights
Frequently asked Questions
Got a question?
I've already got a CRM system. Will I need to invest in new tech?
No! We use your existing CRM and tech stack to segment your database and send out high performing emails.
How do I know it's working?
We measure the incrementality of our results in three keys ways; segment movement, speed of conversion and performance v control groups. Our reporting has stood up to the rigour of even the toughest CFO!
I already have a marketing team, why do I need DataHawks?
Even the biggest teams struggle to build and maintain a truly segmented and personalised email strategy, so rely on ‘batch and blast’ rather than delivering the messaging most likely to convert interest into action. If you want to get the best from your database and email marketing it needs serious expertise and resource.
Marketing Intelligence Report
Insight before action
If you’ve missed a step and haven’t explored our Marketing Intelligence Report, find out more here…
I love it when a plan comes together
Bring in the DataHawks A Team and watch your email performance flyyyyy!
