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MARKETING
INTELLIGENCE

Market like you mean it.

If your marketing isn’t driving revenue & profit you’re doing it wrong.

DataHawks deep-dives into your customer data, surfacing actionable insights which help your marketing team deliver business changing results.

We turn your data into sales. So, what are you waiting for?

TO BE A
CUSTOMER BUSINESS
YOU MUST BE A
DATA BUSINESS

WHAT’S YOUR DATA STATUS?

WE HELPED THE UK’s LEADING ENTERTAINMENT BRAND DELIVER
+30% LFL GROWTH

“We were not expecting the scale of insight they uncovered, nor the time and passion that went into the presentation of findings.

A truly brilliant output and a lovely team to work with.”

Lisa Johnson

DIgital Communications Director, Tenpin

LIGHT ON MARKETING RESOURCE?

WE SURFACE & ACTION THE JUICIEST OPPORTUNITIES IN YOUR CRM DATA EACH MONTH

WE’RE YOUR OUT-SOURCED, IN-HOUSE DATA BRAIN

WHAT’S YOUR PRIORITY?

ACQUIRE

You want to acquire new customers or put some rigour behind your location planning

!

CONVERT

You’re ready to increase customer frequency & SPH with a business changing CRM strategy. 

~

RETAIN

You want an industry leading loyalty strategy

DATAHAWKS SURFACES INSIGHTS WHICH EMPOWER
THESE MARKETING TEAMS…

…AND HELPS TECH PLATFORMS DEMONSTRATE THE VALUE OF THEIR DATA.

Discover Spend+
from DataHawks

Data-led intelligence which increases the spend of your un-registered customers.

Transform your kisok-based business.

 

IN THE LAST 12 MONTHS WE’VE SURFACED OVER
100 MILLION POUNDS
OF UNTAPPED OPPORTUNITY FOR OUR CLIENTS

%

Typical ROI

Average £ opportunity

%

Av increase in customer value

BUSINESS CHANGING INSIGHTS

ORGANISE

Connect Proof of Presence data across your platforms
T

ANALYSE

Identify & profile key customer groups and noteworthy trends
0

OPTIMISE

Match your data to the UK’s largest set of behavioural data

MONETISE

Turn unrivalled insight into business changing action

HOW WE DELIVER THEM

U

DATA AUDITS

What shape is your data is in – and how much are you leaving on the table?
P

SPEND OPTIMISATION

Increase SPH of your unknown customers & transform your kiosk based business

CRM STRATEGY

Business changing CRM strategy –
and we can action it too

INTELLIGENCE

Identify & profile your key customers to deliver business changing results

N

ACTIVATION

Light on resource? Add DataHawks to the team

PLATFORM VALUE

We help hospitality’s leading tech demonstrate the value of their data

AIRSHIP choose us to power business changing CRM strategy for their customers

JOIN THE DATA WAVE!
Keep up to date with DataHawks news, views and insights

BLOG

Why it’s Time to Get Emotional About Data

Why it’s Time to Get Emotional About Data

In 1994 Edwina Dunn and Clive Humby, the owners of a business they had set up just 4 years earlier, were invited to present to Tesco – who were thinking of starting a loyalty scheme. At the end of the presentation followed a long and awkward silence, before Tesco’s then chairman, Lord MacLaurin, famously remarked. “What scares me about this is that you know more about my customers after three months than I know after 30 years.” The software and pioneering data-led approach Dunn and Humby...

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Why you Must Bring Marketing into the Boardroom Sooner

Why you Must Bring Marketing into the Boardroom Sooner

It’s fascinating watching the evolution of a hospitality business. Site one, two and three take off – it’s time to get some financial expertise in. Site four onwards sees heavyweight HR and operational support drafted in. By site ten, there might even be a commercial director. Somewhere between site four and never, the search begins for a marketer – although no one involved in the process seems to know why they need one or can articulate the value they will bring to the business (other than...

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Why you’re Probably Wasting your Time on Marketing

Why you’re Probably Wasting your Time on Marketing

I hate to be the bearer of bad news, but it’s likely that if you have a beautifully colour coded 12-month marketing plan sitting proudly somewhere on your desktop or cloud, you’ve been wasting your time. According to many ‘leading industry figures’, it might take 2, even 3 years for the hospitality industry to ‘get back to normal’. Well hold on to your seat reader, because I’ve got news – it wasn’t ‘normal’ before Covid – and despite our collective refusal to face facts, it’s clear our...

read more

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Discover the 7 steps to a business changing marketing strategy.

OUR LATEST PROJECTS

A selection of current or recent projects.

Boston Tea Party

DataHawks is providing insights to power Boston Tea Party’s ambitious growth

Tonkotsu

We’re working with Tonkotsu to deliver an ongoing CRM strategy that’s already showing strong results

Vapiano

Vapiano trust DataHawks to deliver insights which power their CRM and delivery strategies.

YOUR FAQ

Is DataHawks an agency or platform?

DataHawks is a data-led marketing agency, which uses a range of especially developed platforms and methodologies to deliver business changing insights. Our insights can usually be actioned through your existing tech.

How do you access my data?

When we start working together we’ll provide a secure server to upload your platform details. We will then securely download the raw data from each platform ready for analysis.  

We’re going to need help actioning the insight, can you help?

Absolutely! Our activation team frequently support businesses, whether as a one-off campaign to help you get started or on an ongoing basis 

We’re slammed at the moment, how much time will I have to commit to working with you?

Once we’ve agreed to work together, we’ll request your data and as long as we get it in full you won’t need to do another thing until we’re ready to debrief you.
The first Marketing Intelligence Report is usually the most detailed. Once we reach debrief stage (typically 10-15 working days after we receive your data), we’d ask that you and anyone you’d like to be involved, put aside 2 hours to hear our findings and ask any questions you may have. From there, we can simply hand over the insights ready to be actioned by your team, or discuss any next steps.

Is DataHawks just for marketing?

No! The insights we surface can help all functions in developing their strategy. We’re as much about helping you build long-term business resilience as we are abut delivering shorter term sales.

Let's Talk!

DataHawks deep-dives into your customer data, surfacing actionable insights which help your marketing team deliver business changing results.

So, what are you waiting for?

We Are DataHawks Ltd

Registered in the UK 11754771

Work.Life, Waverly House, 9 Noel St, Soho, London W1F 8GQ