#1: Audit, Insight & Strategy

#2: Activation

TO BE A
CUSTOMER BUSINESS
YOU MUST BE A
DATA BUSINESS

WHAT’S YOUR DATA STATUS?

WE HELPED THE UK’S LEADING ENTERTAINMENT BRAND DELIVER +30% LFL GROWTH

“We were not expecting the scale of insight they uncovered, nor the time and passion that went into the presentation of findings.

A truly brilliant output and a lovely team to work with.”

Lisa Johnson

DIgital Communications Director, Tenpin

LIGHT ON MARKETING RESOURCE?

WE SURFACE & ACTION THE JUICIEST OPPORTUNITIES IN YOUR CRM DATA EACH MONTH.

WE’RE YOUR OUT-SOURCED, IN-HOUSE DATA BRAIN.

WHAT’S YOUR PRIORITY?

ACQUIRE

You want to acquire new customers or put some rigour behind your location planning

!

CONVERT

You’re ready to increase customer frequency & SPH with a business changing CRM strategy. 

~

RETAIN

You want an industry leading loyalty strategy

AIRSHIP choose us to power business changing CRM strategy for their customers

WE HELPED ONE OF THE UK’S MOST POPULAR RAMEN BRANDS INCREASE THEIR AVERAGE CLICK RATE BY 218%.

“We’ve been working with DataHawks for a few months, using their ‘Campaigns by DataHawks’ CRM service. It’s been an amazing success with real return on our investment.” 

Emma Reynolds

Co-Founder, Tonkotsu

DATAHAWKS SURFACE INSIGHTS WHICH EMPOWER THESE MARKETING TEAMS…

…AND HELP TECH PLATFORMS DEMONSTRATE THE VALUE OF THEIR DATA.

DISCOVER THE UNBEATABLE WORK OF DATAHAWKS, POWERED BY STARCOUNT.

Discover Spend+
from DataHawks

Data-led intelligence which increases the spend of your un-registered customers.

Transform your kiosk-based business.

 

BUSINESS CHANGING INSIGHTS

ORGANISE

Connect Proof of Presence data across your platforms
0

OPTIMISE

Match your data to the UK’s largest set of behavioural data
T

ANALYSE

Identify & profile key customer groups and noteworthy trends

MONETISE

Turn unrivalled insight into business changing action

HOW WE DELIVER THEM

U

DATA AUDITS

What shape is your data is in – and how much are you leaving on the table?
P

SPEND OPTIMISATION

Increase SPH of your unknown customers & transform your kiosk based business

CRM STRATEGY

Business changing CRM strategy –
and we can action it too

INTELLIGENCE

Identify & profile your key customers to deliver business changing results

N

ACTIVATION

.Light on resource? Add Campaigns by DataHawks to the team

PLATFORM VALUE

We help hospitality’s leading tech demonstrate the value of their data

WIRELESS SOCIAL CHOOSE US TO RUN TARGETED PAID SOCIAL CAMPAIGNS FOR THEIR CLIENTS USING THEIR WIFI DATA.

JOIN THE DATA REVOLUTION!

Keep up to date with DataHawks news, views and insights

BLOG

Why it’s Time to Get Emotional About Data

Why it’s Time to Get Emotional About Data

In 1994 Edwina Dunn and Clive Humby, the owners of a business they had set up just 4 years earlier, were invited to present to Tesco – who were thinking of starting a loyalty scheme. At the end of the presentation followed a long and awkward silence, before Tesco’s then chairman, Lord MacLaurin, famously remarked. “What scares me about this is that you know more about my customers after three months than I know after 30 years.” The software and pioneering data-led approach Dunn and Humby...

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Why you Must Bring Marketing into the Boardroom Sooner

Why you Must Bring Marketing into the Boardroom Sooner

It’s fascinating watching the evolution of a hospitality business. Site one, two and three take off – it’s time to get some financial expertise in. Site four onwards sees heavyweight HR and operational support drafted in. By site ten, there might even be a commercial director. Somewhere between site four and never, the search begins for a marketer – although no one involved in the process seems to know why they need one or can articulate the value they will bring to the business (other than...

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Why you’re Probably Wasting your Time on Marketing

Why you’re Probably Wasting your Time on Marketing

I hate to be the bearer of bad news, but it’s likely that if you have a beautifully colour coded 12-month marketing plan sitting proudly somewhere on your desktop or cloud, you’ve been wasting your time. According to many ‘leading industry figures’, it might take 2, even 3 years for the hospitality industry to ‘get back to normal’. Well hold on to your seat reader, because I’ve got news – it wasn’t ‘normal’ before Covid – and despite our collective refusal to face facts, it’s clear our...

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CHECK OUT OUR RESOURCE CENTRE!

Discover a whole host of content from a range of events and occasions to find out even more about DataHawks and the team.

REGISTER FOR OUR FREE E-BOOK

Discover the 7 steps to a business changing marketing strategy.

OUR LATEST PROJECTS

A selection of current or recent projects.

Boston Tea Party

DataHawks is providing insights to power Boston Tea Party’s ambitious growth

Tonkotsu

We’re working with Tonkotsu to deliver an ongoing CRM strategy that’s already showing strong results

Vapiano

Vapiano trust DataHawks to deliver insights which power their CRM and delivery strategies.

YOUR FAQ

Is DataHawks an agency or platform?

DataHawks is a data-led marketing agency, which uses a range of especially developed platforms and methodologies to deliver business changing insights. Our insights can usually be actioned through your existing tech.

How do you access my data?

When we start working together we’ll provide a secure server to upload your platform details. We will then securely download the raw data from each platform ready for analysis.  

We’re going to need help actioning the insight, can you help?

Absolutely! Our activation team frequently support businesses, whether as a one-off campaign to help you get started or on an ongoing basis 

We’re slammed at the moment, how much time will I have to commit to working with you?

Once we’ve agreed to work together, we’ll request your data and as long as we get it in full you won’t need to do another thing until we’re ready to debrief you.
The first Marketing Intelligence Report is usually the most detailed. Once we reach debrief stage (typically 10-15 working days after we receive your data), we’d ask that you and anyone you’d like to be involved, put aside 2 hours to hear our findings and ask any questions you may have. From there, we can simply hand over the insights ready to be actioned by your team, or discuss any next steps.

Is DataHawks just for marketing?

No! The insights we surface can help all functions in developing their strategy. We’re as much about helping you build long-term business resilience as we are abut delivering shorter term sales.

Let's Talk!

DataHawks deep-dives into your customer data, surfacing actionable insights which help your marketing team deliver business changing results.

So, what are you waiting for?

We Are DataHawks Ltd

Registered in the UK 11754771

Work.Life, Waverly House, 9 Noel St, Soho, London W1F 8GQ