Marketing Intelligence Report
We’ll identify & profile your most valuable customers & quantify untapped £ value
Powered by 
calculating untapped revenue
To be a customer business you must be a data business
In this era of personalisation, the brands who don’t get to know their key customer groups in intimate detail, (particularly the ones who represent the most value and opportunity to them), and then leverage that insight to drive targeted communications and brand evolution – will lose them to the brands who do.
How well do you really know your customers?
Our clients
We’re the data brain of some of the UK’s best brands
Key Benefits
Here’s why
- Acquisition – power paid social with insights derived from your existing customer base.
- Conversion – drive frequency and spend with segmented and personalised communications based on demographic, geographic, behavioural and psychographic traits.
- Retention – predict when your customers are most likely to lapse so you can take decisive action to avoid it.
Our Process
How it works
Organise
We pull together proof of presence data from your existing platforms, such as WiFi, booking and memberships.
Optimise
We match your customer data to the UK’s largest set of behavioural data to uncover their passions, mindsets and motivations.
Powered by
Analyse
We identify and profile your key customer groups, including who is most valuable, who is lapsing and who represents the biggest opportunity.
Monetise
Activating the opportunity in the short term by delivering a targeted CRM strategy and identifying the trends to help build long term business resilience and brand evolution.
Our success in numbers
When we say it works, we mean it
Our insights drive proven incremental revenue through increased frequency and transaction value.
X31
typical ROI based on opportunity surfaced
>£3m
average untapped opportunity surfaced
Marketing Intelligence Report
What can I expect?
Each report includes:
- Audit – we’ll deliver a detailed overview of your data. What percentage of your footfall are you caturing? How meaningful and actionable is it?
- Insight – we’ll identify and profile your key customer groups based on their frequency, recency and spend; and the motivations behind those behaviours
- Strategy – we’ll define your acquisition, conversion and retention strategy; and the £ value of delivering it.
Testimonials
Through clearly identified opportunities and a strategic approach to CRM, these guys are getting the most from their data.
For me as a marketing leader, our partnership with DataHawks is a no brainer.
They drive measurable incremental revenue from well thought out email campaigns...
The attributed spend continues to grow on the back of strong email campaigns...
It's been an amazing success with real return on our investment...
Latest Insights
What makes us experts? Tap into our eco-system by browsing our media…
Frequently asked Questions
Got a question?
How long does it all take?
The Marketing Intelligence Report generally takes 2-4 weeks and we can be sending out high converting emails for you within days of us sharing the results.
What can I expect to happen, what's the process?
We start with the Marketing Intelligence Report, which helps us surface the juiciest opportunities, then we work with you to quickly get under the skin of your business. From there we’ll build you a bespoke strategy which could be actioned in house, or we’ll turn strategy into action by building and implementing a segmented, personalised and automated email comms calendar. We’ll take care of everything from creative briefing to build and reporting.
How much data do I need for you to turn it into cash?
The more data you have the bigger the results! We’ll help you build your meaningful & actionable data using your existing technology.
Campaigns by DataHawks
What’s next?
We’ll turn insight into action with targeted communications to acquire, convert and retain more customers.
