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At DataHawks, we turn emotion into a competitive advantage. Insightful. Scalable. Measurable.
Retail Marketing specialists
20% of your customer base could be driving up to 90% of your sales. Great if you know who they are, risky if you don’t.
Data-led insight & action
DataHawks monetises your customer database. In the last 12 months we’ve surfaced & actualised over £200M of opportunity for our clients.
Emotion moves people. We help you move the market.
We use data science to create emotionally intelligent campaigns, which drive genuine customer loyalty and sustainable long-term growth.
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Our Process
How it works
Segmentation
We’ll identify and profile your key customer groups, to define the most profitable action to take.
Personalisation
We’ll deliver the right message to the right person at the right time.
Automation
We design triggered email journeys which generate cash while you sleep.
Marketing Intelligence Report
Insight before action
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Our Products
This is how we do it…
Audit // Insight // Strategy
Marketing Intelligence Report
Turning your geographic, behavioural, demographic and psychographic data into business-changing insight.
Segmentation // Personalisation // Automation
Campaigns by DataHawks
‘Done for you’ performance email marketing.
Key Benefits
How can this help me?
- Increase your intake of data
- Improve database quality
- Segmented audience data
- Personalise your customer experience
- Increase regularity of campaigns
- Increase revenue
- Demonstrate ROI with real results
- Stay in touch with your customer
ADD DATAHAWKS TO YOUR TEAM
Turn data into £££
- Insight – We surface business changing insights; fuelling everything from acquisition to retention
- Action – We deliver high performing email marketing without the extra head count
- Revenue – We demonstrate measurable incremental value
- Loyalty – We drive unrivalled customer engagement
- Still got questions? Visit our FAQs
PIGGY X DATAHAWKS
If pigs could fly…
Piggy is the all-in-one platform for increasing customer loyalty. They offer a customized loyalty solution that allows businesses worldwide to grow, by turning first-time interactions into lifelong relationships. Build the reward program you want, collect valuable data and automate your marketing in all your channels. Retain and motivate your best employees and create a culture everyone wants to be a part of with the employee-loyalty solution. With Piggy you choose your own rewards, rules, triggers, gamifications, campaigns and much more. There’s no development or coding required and it’s fully integrated with all your systems.
AIRSHIP X DATAHAWKS
The ultimate power couple
Airship is THE hospitality CRM allowing you to centralise your data, send tailored emails and drive visit frequency.
When you pair DataHawks expertise in email segmentation, personalisation and automation, it’s a match made in heaven. Put a hawk in the driving seat of your Airship CRM and watch your business fly.
STARCOUNT X DATAHAWKS
We’re getting emotional about marketing
We power our Marketing Intelligence Reports with detailed insight from Starcount’s ground-breaking data platform.
Starcount allows us to connect on an emotional level with your customers, revealing the WHY behind those buying and dining decisions.
Starcount’s pioneering algorithm defines signals across your customer database using social media, banking transactions and demographics to give us and you more insight than ever before.
Together, we couldn’t be more aligned; to be a customer business, you MUST be a data business.
SLERP X DATAHAWKS
Unlock the potential of online ordering
Slerp is the #1 online ordering platform for you to sell directly to your customers. The platform ensures a great delivery experience for your customers, helping you build your restaurant brand and increase customer loyalty. Partnering with DataHawks for personalised and segmented email marketing, this combo helps you connect with your customers, understand your customers’ behaviours, and use the data to accelerate your orders. Power your restaurant’s growth with Slerp and DataHawks!
STOREKIT X DATAHAWKS
Sell direct with delivery & pickup
The fastest & most advanced platform for delivery, pickup & pre-orders. Take control of your restaurant & start selling online in 30 minutes.
Your CRM in action
- Opted-in email & SMS
- Demographic, geographic, behaviourial & psychographic data
- Frequency, recency & spend
- Segmentation & insights
Creative, copy, dynamic content, subject lines, CTA, incentives & rewards
First visit, frequency, spend, brand engagement & retention
- Manages & maintains the flow and quality of fuel & materials
- Ensures ‘production’ is on track to reach commercial goals
- Checks & reviews quality of output
- Reports on outputs & KPIs
Segmented, personalised & automated emails which deliver proven incremental revenue
Frequently asked Questions
Got a question?
We’ve heard them all, even the biggest objections. But we’ve got the answers to them all too…
Why do I need to work with DataHawks?
If you’re not sending segmented, personalised and automated communications to your customers, you’re literally leaving bags of cash on the table. It’s a big job for an in-house team that requires time, dedication and expertise. We’ve got that in abundance so let us monetise your database for you and share the opportunities. Find out more.
My business isn’t hospitality or retail, can DataHawks still help?
I have an in house marketing team, why do I need DataHawks to manage my CRM?
We’d love to keep in touch
Whether you’ve got a burning question or are ready to get your CRM in order, we’re here for you.
Latest Insights
Get stuck in to our latest insights
Results Focussed
3 ways to prove incremental value
#1
Positive segment movement
Driving frequency and retention throughout the value chain#2
Speed of conversion
Reducing the time between sign up to first transaction#3
Control groups
Benchmarking audience performance to prove true incremental valueFrequently asked Questions
Got a question?
We’ve heard them all, even the biggest objections. But we’ve got the answers to them all too…I already have a marketing team, why do I need DataHawks?
Even the biggest teams struggle to build and maintain a truly segmented and personalised email strategy, so rely on ‘batch and blast’ rather than delivering the messaging most likely to convert interest into action. If you want to get the best from your database and email marketing it needs serious expertise and resource.
How much data do I need for you to turn it into cash?
The more data you have the bigger the results! We’ll help you build your meaningful & actionable data using your existing technology.
How do I know it's working?
We measure the incrementality of our results in three keys ways; segment movement, speed of conversion and performance v control groups. Our reporting has stood up to the rigour of even the toughest CFO!
The Challenge
Risking 80% of sales from 20% of your customers
Brands who don’t know their most valuable customers in intimate detail will lose them to brands who do. You are very likely getting 80% of your entire business from just 20% of your customers.
It’s time to take marketing seriously and get to know your customers so that you can tailor communications, run more successful campaigns and improve your ROI.
Our success in numbers
We let our numbers do the talking
We craft laser targeted comms from data-led insights to deliver proven incremental revenue
X31
typical ROI based on opportunity surfaced
£890k
average monthly spend attributed to our CRM campaigns
8.7k
extra visits in 2 months for one client
X11
typical ROI with Campaigns PLUS
Our partnerships
We only partner with the best
The data ecosystem is hugely important to your business; and ours.
Our clients
Brands getting the most from their data
Testimonials
These major brands are turning clicks into cash.
For me as a marketing leader, our partnership with DataHawks is a no brainer.
They drive measurable incremental revenue from well thought out email campaigns...
The attributed spend continues to grow on the back of strong email campaigns...
It's been an amazing success with real return on our investment...
I love it when a plan comes together
Bring in the DataHawks A Team and watch your email performance flyyyyy!
