It’s staggering how many marketing teams I talk to, all want to emulate Apple – whether in their reach, brand equity, or creative.
But here’s something of theirs really worth copying.
WORTH COPYING
95.2% of all Apple App Store billings are made by less than 8% of their customer base.
A stat similar to what we see time and time again for our hospitality and retail clients regarding revenue.
If you know who that 8% are, brilliant. How are you going to nurture and retain them?
If you don’t, that’s an incredibly risky place to be.
And most definitely not a place Apple would ever find themselves.
Drop me a message if you’d like to identify your key groups and build a strategy to retain and grow the ones who represent the most £££ opportunity to you.
