I am getting a LOT of spam email at the moment.
I know it’s spam because a. It’s usually from a brand or product or location not relevant to me and b. because of its frequency.
Which makes it honestly indistinguishable from the majority of the legitimate marketing emails I receive each week.
GIVE ME A C! GIVE ME AN R…!
Marketing should meet people where they are in their lifecycle with the brand, with emotionally intelligent messaging which resonates every time. But too often the CRM is used as an indiscriminate broadcast tool to get what’s important to the marketer (or board) out as far and wide as possible. It’s hardly giving ‘customer relationship’ which in case you didn’t know are the C & R bit of CRM.
It’s no wonder that according to our data, the average customer lifecycle is just 15 months, with 60-80% of your database ceasing all transactions within a year of signing up to a database.
The brands who know this and build nuanced, commercially savvy lifecycle comms will WIN – the typical ROI of 30X we deliver for our own clients is testament to that.
We turn your data into sales, by getting closer to your customers and sending highly relevant and tested comms which hit the target – driving high-margin action, every time.
