Millie’s Cookies

From cookies to conversations: how Millie’s baked in 30x ROI with customer-first comms

byVictoria Searl

on23/04/2025

HOW IT STARTED

FMCG retail brand in high footfall areas
Initial Valentine’s Day campaign
To analyse the data that they had
To understand their customer in greater detail

HOW IT’S GOING

THE RESULTS

£30 back for every £1 spent – 30X ROI
Delivered 26% of total Valentine’s Day revenue

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