THE DATA DRIVEN CUSTOMER JOURNEY
It doesn’t take a data scientist to understand the patterns of human behaviour in your business. Listen to the Hospitality Mavericks Podcast from Michael Tingsager, in conversation with data expert Victoria Searl to unpack exactly what you need to do to be more informed with your decisions. As Founder of DataHawks, her digital marketing agency uses your data to identify and profile your most valuable customers – creating and delivering business changing acquisition, conversion and retention. Join us as we explore the discount syndrome, customer avatars, ‘proof of presence’ data, analysing the Eat Out To Help scheme – and lessons learned from her two grandmas. Too often we rely on our gut instinct in hospitality, so it’s time to shake things up and “be more ecommerce”.
