Coppa Club in Tower Bridge, London - one of DataHawks' clients.

Coppa Club

How we identified £471k of opportunity for Coppa Club

on

The context

  • A no-fee, all welcome, clubhouse brand
  • Marketing Intelligence Report

Their brief

  • In-depth profiling of Coppa Club’s key guest groups, specifically by location

What we did

  • Provided detailed demographic, geographic, behavioural and psychographic profiling, powered by Starcount
  • Identified and profiled key groups based on recency, frequency and spend
  • Partnered with KAM Media, using our data to feed into customer surveys, providing a more in depth understanding of customer behaviour

The results

  • We identified £471k of opportunity
  • Uncovered that 83% of their customers only recorded a proof of presence once a year
  • Demonstrated that high value customers are worth 4 times more than their low value customers
  • Demonstrated the clear difference in profile and behaviours of customers in specific locations, for example, Tower Bridge attracts a celebrity influenced, younger profile of customer

Testimonial

“With DataHawks on your side, you’re no longer making massive assumptions about your customers based on gut feeling. It’s clearly identified, demonstrated and presented to us so that we can use our data more effectively in our overall marketing strategy. It has given us the detail on where to focus our energy.”

Lyndsay Anderson, Marketing Director, Coppa Club

Like what you read?

Get in touch with Vic and the team to see what we can do for you.

Share:

Related Insights

Want more of this good stuff? Browse more insights below.
Hospitality // News // Retail
DataHawks launches pioneering ‘no win, no fee’ performance email marketing service
Blog // Hospitality
Is email really that important?
Blog // Hospitality
Rent or buy when it comes to Marketing?
Hospitality // Podcasts & Video
The Female Founders Series – Becoming unemployable with Victoria Searl
Hospitality // Podcasts & Video
The importance of CRM with DataHawks x Airship x Zonal

Fancy these insights in your inbox?

Sign up for the all the latest blogs, podcasts, videos and more sent directly to you.

Newsletter signup

Subscribe to our newsletter for updates from DataHawks. No strings attached – you can unsubscribe at any time.