THE VERY DEFINITION
A brand, the VERY DEFINITION of something unique, has been forced by the pressure of instant ROI, algorithms and conversion metrics; to compete largely on price – and fight every other brand for attention.
That makes these brands little more than commodities, something from which people will seek a product or service with no real regard for who it came from. And anyone can see that’s a race to the bottom.
The only antidote is emotional connection.
EMOTIONAL CONNECTION
Brands who use data science + magic (or at least emotionally compelling communications) will create trust, loyalty and sustainable growth – even in a world of AI and robots.
And be unique in people’s minds, exactly what a brand is meant to do.
AGREE?
Start building an emotional connection to your brand, drop me a message today and come join the dozens of hospitality & retail brands already doing it.
