WHAT HAPPENED TO US?
People like us are drawn to people focused sectors like hospitality and retail because we believe we can make a difference. We’re often selling dreams, confidence, experiences, occasions or memories. We surely MUST believe in making our customer’s and guest’s lives better or we’d be selling spark plugs, or carrier bags.
And yet here we are, rapidly running out of marketing road and burning through people with one dimensional, forgettable comms.
DO BETTER
Maya Angelou said, “do the best you can until you know better, then when you know better, do better.” And we DO know better. We may have struggled for years to get close to our customers as digital took hold, (and some brands really did lose touch with their customers) but now there are millions of lines of data which bring us closer to our customer, their motivations and needs than ever before. There really is no excuse.
TIME FOR CHANGE
I talk a lot about the era of dis-loyalty, how brands who once found themselves with an embarrassment of riches when it came to customer loyalty, now hustle and plead for every cover or sale.
But I believe it can change. I believe we can once again connect with our customers in the way we imagined or even once experienced, before the panic (and laziness) took over.
And I believe we have no choice. Because our sectors need it, because our brands need it and because our customers need it.
I’M TAKING A STAND
So I’m taking a stand (you can always rely on me to commit to my cause) and will stand strong on driving frequency, life-time value and retention by leveraging first-party data to nurture a customer through every stage of their lifecycle – and with genuinely targeted omnichannel comms, which resonate deeply. Right message, right person, right time.
We won’t send marketing to the whole base (it should always be segmented), we won’t work from bullshit customer profiles (Gen Z is not a target, it’s literally EVERYONE between 13 and 28) and we won’t do faux ‘personalisation’ – but we WILL make marketing personal.
LET’S GO
I’m serious about delivering business changing revenue and unrivalled customer connection to your brand, if you’re serious too, drop me a message today and come join the dozens of hospitality & retail brands already doing it.
