HABITS ARE RARELY PERCEIVED POSITIVELY
Trust and connection lead to loyalty. Is your marketing honestly achieving that?
I speak a lot about how we’re firmly in the ‘era of disloyalty’. But there is a road back.
HERE’S WHAT TO DO
- Put your customer first in your marketing. To the brands who keep sending me stuff about half-term, meat and lunchtime set menus just because they like these messages and have decided I also must be made aware – it’s not that.
- Customer first builds trust and connection. Where customers get a sense from how you bother to get to know them and how you use that insight, that you care enough to respond to their wants, needs and motivations.
- Which in turn, builds the brand love and gives you a clear path back to genuine and sustainable loyalty.
REMEMBER
You have the data to do this.
You have the tools.
Drop me a line if you’d like to chat how to drive loyalty in your business by going customer first.
Or join us on our crusade to put customers first in retail and hospitality.
