I speak to a lot of CEOs and teams who come out in hives at the thought of not sending a comms to the whole database for fear of missing out on the sales they supposedly generate.
Our data tells a different story, with carefully planned, segmented automations outperforming whole base BAU by an average 320%.
SEGMENTATION
But that’s not the only benefit of segmentation – because whole base, generic sends, severely damages the relationship your base has with your brand. Receiving anything ‘as a valued customer’ as I did this morning, when I haven’t set foot in the place for at least 10 years, is not ‘capturing me because I might just be nudged to book after seeing the comms’, it’s actually just proving how little this brand DO value me.
MONETISING YOUR DATABASE
Your approach to monetising your database should reflect the relationship you would build in real life, and you would not walk up to me at a party, having only seen me, say, via a distant friends social profile, telling everyone I was your lifelong best friend.
We specialise in emotionally intelligent, data-driven marketing which deepens trust, increases lifetime value, and turns customers into fans (for real).
Drop me a line if you’re serious about doing the same.
