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Millie’s Cookies

From cookies to conversations: how Millie’s baked in 30x ROI with customer-first comms

byVictoria Searl
on
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HOW IT STARTED

  • FMCG retail brand in high footfall areas
  • Initial Valentine’s Day campaign
  • To analyse the data that they had
  • To understand their customer in greater detail

HOW IT’S GOING

THE RESULTS

  • £30 back for every £1 spent – 30X ROI
  • Delivered 26% of total Valentine’s Day revenue

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