Millie's Cookies branded box with a selection of cookies in a heart shape.

Millie’s Cookies

From cookies to conversations: how Millie’s baked in 30x ROI with customer-first comms

on

HOW IT STARTED

  • FMCG retail brand in high footfall areas
  • Initial Valentine’s Day campaign
  • To analyse the data that they had
  • To understand their customer in greater detail

HOW IT’S GOING

THE RESULTS

  • £30 back for every £1 spent – 30X ROI
  • Delivered 26% of total Valentine’s Day revenue

Like what you read?

Get in touch with Vic and the team to see what we can do for you.

Share:

Related Insights

Want more of this good stuff? Browse more insights below.
Articles
How do you know if your marketing is customer first?
Articles
Face facts – the era of DISloyalty is upon us
Articles
‘Young, female, urban’ is not understanding your audience
Articles
Transactions don’t lead to loyalty. They lead to habit at best.
Articles
Why CLV is the one metric you really need to be focused on in 2025

Fancy these insights in your inbox?

Sign up for the all the latest blogs, podcasts, videos and more sent directly to you.

#CustomerFirst insights

Culture moves fast, connection moves deeper. Sign up for #CustomerFirst content.