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Made for Marketing: Understanding Psychographic Data with Rowena Humby

Rowena Humby, CEO of Starcount, talks about the emotional aspects that shape our buying decisions, dining decisions and the way we interact with brands.

byVictoria Searl
on
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USING DATA TO UNDERSTAND OUR EMOTIONAL DRIVERS OF BEHAVIOUR

The things that matter to us as humans are the things that drive us to make decisions on what brands we buy from. Rowena Humby, CEO of Starcount, talks about the emotional aspects that shape our buying decisions, dining decisions and the way we interact with brands.

Learn more about the importance of psychographic data, why it’s important and how it can be used.

Starcount enables you to connect emotionally with your customers and is one of DataHawks’ partners.

Made For Marketing is a cross-marketing event founded by Victoria Searl, founder of DataHawks.

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