Made for Marketing events and presentations

Made for Marketing: Understanding Psychographic Data with Rowena Humby

Rowena Humby, CEO of Starcount, talks about the emotional aspects that shape our buying decisions, dining decisions and the way we interact with brands.

on

USING DATA TO UNDERSTAND OUR EMOTIONAL DRIVERS OF BEHAVIOUR

The things that matter to us as humans are the things that drive us to make decisions on what brands we buy from. Rowena Humby, CEO of Starcount, talks about the emotional aspects that shape our buying decisions, dining decisions and the way we interact with brands.

Learn more about the importance of psychographic data, why it’s important and how it can be used.

Starcount enables you to connect emotionally with your customers and is one of DataHawks’ partners.

Made For Marketing is a cross-marketing event founded by Victoria Searl, founder of DataHawks.

Like what you heard?

Related Insights

Want more of this good stuff? Browse more insights below.
Blog // Hospitality
NSOs – Prime time to harvest customer data
Hospitality // Podcasts & Video
Tech on Toast Podcast
Hospitality // News // Retail
DataHawks launches pioneering ‘no win, no fee’ performance email marketing service
Blog // Hospitality
Is email really that important?
Blog // Hospitality
Rent or buy when it comes to Marketing?

Fancy these insights in your inbox?

Sign up for the all the latest blogs, podcasts, videos and more sent directly to you.

Newsletter signup

Subscribe to our newsletter for updates from DataHawks. No strings attached – you can unsubscribe at any time.