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Made for Marketing 2.0: Ines Illerana – Dynamic Pricing in the Restaurant Industry

Ines Illerana, Pricing Specialist at Pearson Ham, discusses getting pricing, right!

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DEMAND-BASED PRICING

Ines Illerana, Pricing Specialist at Pearson Ham, discusses getting pricing, right! Dynamic pricing is fairly tricky and if you don’t manage it correctly, your customers will call you out on it.

Learn more about what dynamic pricing is, how it works and how you can implement it for your own restaurant. Understand more about the implications by looking at examples where others have found success.

Pearson Ham are experts in pricing, strategy and analytics with a wealth of hospitality experience.

Made For Marketing is a cross-marketing event founded by Victoria Searl, founder of DataHawks.

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