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Made for Marketing 2.0: Ellie Pool – How to Market to the Veto Eater

Ellie Pool, discusses how to market to customers with allergens AKA ‘the veto eater’.

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ALLERGEN MARKETING IN HOSPITALITY

Ellie Pool, discusses how to market to customers with allergens AKA ‘the veto eater’. The ways that you can personalise comms for customers with these requirements and the commercial opportunity at play.

The veto eater is the one with the non-negotiable request for where they dine based on their dietary requirements.

Learn more about customer expectations in this area.

Made For Marketing is a cross-marketing event founded by Victoria Searl, founder of DataHawks.

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