Liberation Group Pint of beer in a pub

Liberation Group

How we uncovered £6.6M worth of opportunity for Liberation Group

on

The context

  • Butcombe and Liberation pubs entire estate of data
  • Marketing Intelligence Report

Their brief

  • Quantify the untapped opportunity within the database
  • Identify gaps in the data which might prevent them from actualising the opportunity
  • Evaluate the success of their loyalty scheme and specific promotional activity
  • Recommend action & strategy

What we did

  • Identified and profiled key groups based on recency, frequency and spend

The results

  • Identified a £6.6M revenue opportunity
  • Reinforced the value of the loyalty scheme
  • Proven effectiveness of promotional activity

Testimonial

“To realise the level of opportunity we have as a business; it has been great to work with DataHawks to get a better understanding of the value our database can add to the business. The MIR has defined a number of significant opportunities for us and helps to cement our CRM marketing plans being a key part of our marketing plans for the foreseeable and has given us a better understanding of the true power of customer data; how to nurture it and how we can convert it into actual sales.”

Bruce Rowland, Marketing Director Liberation Group

Like what you read?

Get in touch with Vic and the team to see what we can do for you.

Share:

Related Insights

Want more of this good stuff? Browse more insights below.
Hospitality // News // Retail
DataHawks launches pioneering ‘no win, no fee’ performance email marketing service
Blog // Hospitality
Is email really that important?
Blog // Hospitality
Rent or buy when it comes to Marketing?
Hospitality // Podcasts & Video
The Female Founders Series – Becoming unemployable with Victoria Searl
Hospitality // Podcasts & Video
The importance of CRM with DataHawks x Airship x Zonal

Fancy these insights in your inbox?

Sign up for the all the latest blogs, podcasts, videos and more sent directly to you.

Newsletter signup

Subscribe to our newsletter for updates from DataHawks. No strings attached – you can unsubscribe at any time.