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Made for Marketing 2.0: Rowena Humby – Personalisation is Key

Starcount’s CEO, Rowena Humby, talks us through a personal passion of hers: personalisation.

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BUILDING CUSTOMER RELATIONSHIPS TO DRIVE TRUE LOYALTY

Starcount’s CEO, Rowena Humby, talks us through a personal passion of hers: personalisation.

Understanding why we do the things we do as humans and how our experiences shape our feelings and emotions – then in turn how this can be identified through data and used in marketing.

Building relationships and loyalty is crucial to business survival as word of mouth continues to be the most under utilised form of marketing.

Starcount enables you to connect emotionally with your customers and is one of DataHawks’ partners.

Made For Marketing is a cross-marketing event founded by Victoria Searl, founder of DataHawks.

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