How are you measuring the success of your marketing campaigns? With no one to compare to, how do you know if your marketing campaigns really are making an impact?
Introducing the DataHawks Marketing Performance Tracker®. A collaborative tool for hospitality marketers to anonymously share and compare marketing metrics to allow all brands to benchmark themselves against the rest of the industry.
Created by DataHawks and powered by Seehoo, the Marketing Performance Tracker® utilises automatic integrations with a range of data platforms as well as adding in manual data from a whole host more to allow marketers to measure up to 16 different metrics.
A PLATFORM THAT BRINGS HOSPITALITY MARKETERS TOGETHER – WE CONTRIBUTE TOGETHER AND BENEFIT FROM THE OUTPUT TOGETHER TOO.
How does it work?
We have a range of automatic integrations with varying data platforms that means there’s no need to manually input a lot of your data. However, we’re still working on integrating with a few platforms, so we require some data from you! You can submit this between 3pm on a Sunday and 9.30am on Monday.
Every Monday morning your weekly anonymous report will drop into your inbox. You can view how your business compares against the industry averages for up to 16 different metrics! Screenshot them, share them, use them in your reports!