Didn’t manage to join us on the day at Made for Marketing London? Well, you’re in luck! The entire day was filmed, so you can now scroll through and enjoy every bit of content from the day! 

Ann Elliot – NED & Founder of Plan B

How to Get Board Room Buy-In!

Take a seat as Vic Searl joins NED and Plan B Founder, Ann Elliot to discuss how marketing can claim their seat at the boardroom table and get real buy-in from the other members. Ann shares top tips from her years in the industry to help marketers feel more confident during essential discussions. 

Data Panel – Edd Bower, Angus Jackson, Matt Ford & Julian Ross

Why Should Marketers Get a Grip on Data?

Four of the industry’s best data-marketing experts joined Vic Searl to discuss where marketers stand when it comes to taking control of a brand’s data. This panel delves into the impact data can make to a marketing strategy, how we should be collecting it and how we can continue to prove increased ROI from our data-driven marketing efforts. 

Lisa Chittenden – Director at The Data Gym

The A-Z of GDPR

Love it or hate it, GDPR is an essential legislation for all marketers to understand. Lisa Chittenden from The Data Gym joined us to simplify all the jargon and inform us of what we really need to know and be doing to ensure our marketing efforts are GDPR compliant.

Rowena Humby – CEO at Starcount 

Understanding Psychographic Data

Voted our top-rated speaker of the day, Rowena from Starcount gave us the ultimate walk through their work with psychographic data and opened all of our eyes to the true value this type of data can add to our marketing efforts. From live demos to explaining the different ways this data can be used, our audience couldn’t get enough and we’re sure you won’t be able to either!

Eros Vellucci – Founder at Marketing Media Plus

Paid Social for Hospitality 

Founder of Marketing Media Plus and paid social expert, Eros joined us to share all the secrets to making paid social advertising a success for hospitality businesses. From the best creatives to how to really spend your time, money and efforts, every hospitality brand needs to hear this. 

Dan Hawkie – Manager Director at Feed It Back

What Do Your Customers Actually Want From You?

Feed It Back’s very own Dan Hawkie joined us to give his first-ever solo event talk and it’s not one to be missed! Taking us on an Inspector Gadget themed trip through the world of customer feedback, Dan spilt all the secrets of what customers have actually been saying around special occasions, kids menus and more!

John Butcher – Co-Founder at The Pretzel Group

The New World of Search Landscaping

John Butcher, Co-Founder of digital PR agency, The Pretzel Group, joined DataHawks’ own Ellie to discuss the new world of search landscaping. Talking everything SEO and beyond, John shared some key tips and tricks to elevating your business’ search rankings with minimal effort to help every brand get started.

Naomi Davies – Chief Marketing Officer at Ignite 

How Can Data Power Your Brand?

Ignite’s Chief Marketing Office, Naomi Davies, joined Vic to discuss how two key pillars of marketing can power one another: data and brand. This high energy conversation covers the essentials of creating an incredible brand and how we can integrate data into that strategy.

Sam Brown – Chief Commercial Officer at Airship & Toggle

How to Maximise the Power of Your CRM 

Airship & Toggle’s very own Sam Brown took to the stage to talk us through the powerhouse of a CRM system that is Airship. A key tool for so many hospitality brands, Sam talked us through the true potential of Airship but also CRMs in general. How should we be using them? What automations should we be creating? There’s an abundance of insight in this talk.

Emily Hall – Senior Campaign Director at The GOAT Agency

Influencer Marketing for Hospitality 

When it comes to influencer marketing, no one knows the industry quite like Emily Hall and the team at The GOAT Agency. Emily gave our audience a full debrief on how influencer marketing works, how it can be measured, how to pick the perfect influencer and so much more. 

Ellie Pool – Strategy Manager at DataHawks 

Seeing Results in Your Customer Segments

DataHawks’ Strategy Manager, Ellie, closed the day by summarising how all of the results and metrics we’d discussed throughout the day can be seen as movement within the customer segments. If you’re looking for one talk that wraps everything up, this is the place to start.

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