# DataHawks: Customer Intelligence for Retail \& Hospitality \| 32X ROI

> Customer intelligence specialists for retail \& hospitality\. Decode customer data to increase frequency, grow CLV, and deliver measurable growth\. 32X average ROI\.

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## Pages
- [Privacy Policy](https://wearedatahawks.com/privacy-policy/): Maintaining the security of data is a priority at DataHawks, and we’re committed to respecting privacy rights\.
- [Home](https://wearedatahawks.com/): DataHawks monetises your database through data\-led insights and emotional action, resulting in a robust email marketing strategy\.
- [Contact](https://wearedatahawks.com/contact/): DataHawks are insights fuelled CRM specialists for the hospitality and retail sectors\. Proven ROI for your next campaign\.
- [Experts](https://wearedatahawks.com/experts/): Searching for email marketers who can surface actionable insights followed by emotional activation campaigns? You found us\!
- [Customer Intelligence](https://wearedatahawks.com/customer-intelligence/)

## Posts
- [Wham, bam, thank you spam](https://wearedatahawks.com/hospitality-crm-strategy-lifecycle-marketing/): Too often the CRM is used as an indiscriminate broadcast tool to get what’s important to the board as far and wide as possible\. It’s hardly giving ‘customer relationship’ which in case you didn't know are the C \& R bit of CRM\.

- [It’s all starting to feel depressingly samey](https://wearedatahawks.com/hospitality-brand-differentiation-customer-connection/): And that’s a problem for you as an operator, because as dining out becomes a borderline elitist activity again due to rising prices, and repertoires reduce, customers will become increasingly discerning about where they spend their cash, and if your brand isn’t distinct and memorable, you risk falling off the list\.
- [Meeting customers where they are is your competitive advantage](https://wearedatahawks.com/hospitality-customer-loyalty-connection/): What she delivered wasn’t service, it was connection\. It was meeting me where I was \(absolute despair\) and giving me what I needed in the moment\. 
Loyalty is both a feeling and a behaviour, to be successful you MUST fuel both\.
- [No \(bad\) news is good news](https://wearedatahawks.com/hospitality-customer-churn-retention/): In neither case, would the advice be, ‘just keep ignoring that pal, it will go away’ \- and neither would I advise that you can keep short\-term trading out of a serious customer churn problem\. 
- [The lure of the shiny new customer](https://wearedatahawks.com/hospitality-retention-strategy-acquisition/): The average hospitality brand has a customer lifecycle of just 15 months, and a retention rate of only 20\-30% per year\. We’re talking MILLIONS of pounds of untapped, high\-margin revenue which can be generated by sweating the asset you already have \- your customer database\.

## Categories
- [Articles](https://wearedatahawks.com/category/content-type/articles/)
- [Videos](https://wearedatahawks.com/category/content-type/video/)
- [Podcasts](https://wearedatahawks.com/category/content-type/podcasts/)
- [Case Studies](https://wearedatahawks.com/category/case-studies/)
- [Hospitality](https://wearedatahawks.com/category/sector/hospitality/)

## Optional
- [Sitemap index](https://wearedatahawks.com/sitemap_index.xml)