At DataHawks, we’re passionate about partnerships. We thrive off collaborating with likeminded businesses to bring our clients the best possible results from their customer data. 

We’re proud to announce our alliance with customer data experts, Starcount. Our work together is founded on pairing the ‘who’ from your Marketing Intelligence Report with the ‘why’ using Starcount’s data to build actionable customer profiles that can be used to create strategic campaigns that convert.

If you want to know who your most valuable customers are in incredible depth, how to find them, and how to make the most of them, this is the partnership that you need to invest in.




Meet Vic and the DataHawks Team!

Meet our Founder (and Head Hawk) Victoria Searl. She has over 27 years of hospitality experience including operations for drinks-led brands including Revolution and latterly as Marketing Director for brands including Cafe Rouge, TGI Fridays, Byron and All Star Lanes.

Constantly frustrated at how marketing was rarely taken seriously or treated with the same respect as other essential functions, she founded DataHawks to provide data-led marketing intelligence to empower hospitality marketers to deliver six and seven-figure sales uplifts and claim their seat at the boardroom table.

Vic is joined by our talented team of Hawks, including Edd and Jen on the data team to produce our in-depth Marketing Intelligence Reports, and Ellie, Georgia and Nadja on the campaigns team who deliver all these actionable customer data insights through our managed CRM service. 

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Meet Rowena and the Starcount team!

Rowena is the Co-Founder and CEO of Starcount. Alongside business partner Michael and Commercial Director, James, Startcount has become a one of a kind dataset that digs out the why behind consumer behaviour to enable brands to communicate with their customers in a way that is both effective and relevant. 

For the first time ever, Starcount is bringing a dataset to market that shows what customers care about most. Their mission is to embed this data across the marketing & advertising eco-system. This will transform the advertising experience for customers – creating relevant and seamless marketing whilst protecting their data as individuals. In turn, it will allow brands to create valuable and sustainable relationships which drive true emotional loyalty. They call this Mindset Marketing.



What has the hospitality industry been missing that this partnership will bring to the table?

Rowena: We bring an understanding of why customers are visiting venues, not just what they buy or how long they stay.  As well as the ability to understand the fast and ever-changing consumer trends (including Gen Z and millennials’ mindsets) through our dynamic social data to empower brands to stay on top of what matters to their future customers with the aim to create truly personalised experiences.

How will you be delivering value & returns for your clients?

Vic: Our experience is that for most businesses, 80% of their revenue comes from 20% of their customers. What’s harder to know is who these high-value customers are and how to find more customers to convert to behave in the same way.

What can this partnership offer you?

In-depth analysis of your customer segments – proof of presence data is used to track customer behaviour. 

Add the why to the who using Starcount’s method of adding interests and drivers to customers in your database. 

Accurate, tangible customer profiles with behaviour, interests, average spends, drivers and more. 

Actionable campaign strategies to convert and retain customers. 

Want to find out more about this partnership and grab some reading about what we’re doing together? Fill out this form and we’ll be in touch!

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