We’re DataHawks, a team of analytics and marketing experts with a wealth of experience in the hospitality and retail industries. We’re here to bring decision makers across the sector tangible campaign ideas backed by proof of presence data that highlight the customers that are genuinely valuable to them.

Vic, Founder

Edd, Lead Analyst 

Jen, Data Analayst 

Ellie, Strategy Manager

Ben, Campaign Executive

Grace, Campaign Executive 

Photo of Victoria Searl

Victoria Searl – Founder & Head Hawk

Meet our Founder (and Head Hawk) Victoria Searl. She has over 27 years of hospitality experience including operations for drinks-led brands including Revolution and latterly as Marketing Director for brands including Cafe Rouge, TGI Fridays, Byron and All Star Lanes.

Constantly frustrated at how marketing was rarely taken seriously or treated with the same respect as other essential functions, she founded DataHawks to provide data-led marketing intelligence to empower hospitality marketers to deliver six and seven-figure sales uplifts and claim their seat at the boardroom table.

Photo of Victoria Searl

Edd Bower – Lead Analyst 

With 17 years’ experience, Edd appreciates that results are important, whether that is saving time, money or even identifying new opportunities based on clearer, more actionable data. Edd is our Lead Analyst who dives into the data and surfaces the insights that help make the right decisions.

Jen Hollingsworth – Data Analyst 

Jen brings with her a degree in Psychology and data analyst experience in the healthcare, education and charity sectors.

With a talent for turning data into genuine customer insight, Jen is the brains behind a huge portion of our Marketing Intelligence Reports. Taking the numbers in your customer databases and turning them into genuine information about your customers.

Ellie Pool – Strategy Manager 

Ellie’s marketing background spans across 5 years in digital and creative agencies, specialising in copywriting, paid advertising and email marketing. A believer in the power of digital communications and a passion for creating data-driven campaigns that generate tangible results, Ellie isn’t afraid to push the boat out and try something different to give brands an identity that their customers won’t forget. 

Ben Trainor – Campaign Marketing Executive

Ben has joined the Activation Team at DataHawks as one of our Campaign Marketing Executives to help deliver our Campaigns by DataHawks service.

Ben has a flare for understanding how to combine brand identity and messaging with strategic campaign goals to deliver a ‘win win’ solution every time.

Grace Hartlebury-Thompson – Campaign Marketing Executive

Grace is a key member of the Activation Team. She has a great understanding of what we aim to achieve for all our clients and has the skills and confidence with all our partner platforms to bring these campaigns to life.

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