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DataHawks founder Victoria Searl has over 27 years of hospitality experience – in operations for drinks-led brands including Revolution and latterly as marketing director for brands including Cafe Rouge, TGI Fridays, Byron and All Star Lanes.

Constantly frustrated at how marketing was rarely taken seriously or treated with the same respect as other essential functions, Victoria founded DataHawks to provide data-led marketing intelligence – empowering hospitality marketers to deliver six and seven-figure sales uplifts and claim their seat at the boardroom table. .

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